BASICS OF PROMOTION ADVERTISING Directory of Ezines
find the right ezines for your offer
Promotion advertising differs significantly from consumer maximum exposure! Find Joint
francise-building advertising. The latter is long-term in enture partners,who will mail for
nature and aimed at giving customers reasons to buy. for you for more info click here
Promotion advertising is short-term. It pushes for the order
by providing incentives, coupons, rebates, premiums and contents.
The usual medium for promotion advertising is print. Some big-budget
advertisers use broadcast (radio and television) to get consumers to look
for their promotion advertising in their local newspapers.
As a rule, promotion advertising should be specific and should call only for
consumer to perform a desired action. Resist including extraneous points in
the promotional ad. Focus on a simple call to action.
For example: Your ad copy may ask the readers to (1) Redeem this coupon
and save $2, or (2) Buy two packs and get the third one free, or
(3) Fill out coupon and enter sweepstakes to win $100,000, or
(4) Buy two of the products and receive a free gift worth $10.
Most promotion events are price or added-value oriented campaigns.
As such, it is imperative that when writing copy, the ad should appeal more
to the wallet than the emotion.
Final point: Do not make your redemption procedure complicated and confusing.
Avoid having a more that one time offer wherein the consumer is forced to
use math in order to determine which ones make him/her save more money.
Your task is to make it easy for the consumer. Avoid having to make them decide
that's too much work for them.
find the right ezines for your offer
Promotion advertising differs significantly from consumer maximum exposure! Find Joint
francise-building advertising. The latter is long-term in enture partners,who will mail for
nature and aimed at giving customers reasons to buy. for you for more info click here
Promotion advertising is short-term. It pushes for the order
by providing incentives, coupons, rebates, premiums and contents.
The usual medium for promotion advertising is print. Some big-budget
advertisers use broadcast (radio and television) to get consumers to look
for their promotion advertising in their local newspapers.
As a rule, promotion advertising should be specific and should call only for
consumer to perform a desired action. Resist including extraneous points in
the promotional ad. Focus on a simple call to action.
For example: Your ad copy may ask the readers to (1) Redeem this coupon
and save $2, or (2) Buy two packs and get the third one free, or
(3) Fill out coupon and enter sweepstakes to win $100,000, or
(4) Buy two of the products and receive a free gift worth $10.
Most promotion events are price or added-value oriented campaigns.
As such, it is imperative that when writing copy, the ad should appeal more
to the wallet than the emotion.
Final point: Do not make your redemption procedure complicated and confusing.
Avoid having a more that one time offer wherein the consumer is forced to
use math in order to determine which ones make him/her save more money.
Your task is to make it easy for the consumer. Avoid having to make them decide
that's too much work for them.
